Leading design of 0 → 1 internal tooling

Company:
Intuit
Role:
Product Designer
Team:
1 Product Manager, 3 Developers
Timeline:
March 2026 – August 2026
Project Type:
Product Design

Context

An internal platform shipped in beta to help developers and technical program managers (TPMs) manage and run mass code migrations.

Role

I joined as the sole designer, defining design direction and what success looked like.

  1. Navigating ambiguity

    In an early-stage product, I established design’s position on the project with the team.

  2. Leading research without researchers

    I led user research when there weren’t dedicated researchers on the team.

  3. Prototyping in code

    I vibe-coded design iterations in code, branching from production to closely replicate the end-user experience.

  4. Setting up what’s next

    I laid the groundwork for future iteration and advocated for web analytics tracking so the team could gather a clearer baseline going forward.

Outcome

10 user tests led with TPMs and engineers
6 core features delivered for implementation
~1 day estimated time saved per customer project

Feedback

Your impact was so high and valuable that it feels like you've been on the team for a long time and not just a few months.

PM

Thank you for helping to solve one of the largest, painful, and underappreciated aspects of our work.

Prospective user

You consistently went above and beyond—diving deep into user needs, iterating quickly on feedback, and delivering design work that made a real, measurable difference to the product experience.

Developer on the team