A design community shouldn't graduate without a shared experience.
- Role:
- Creative Director, Designer
- Recognition:
- RGD Student Awards Honourable Mention
- Timeline:
- 1 week
- Project Type:
- Brand, Community
Intro
For the first time since COVID, my program didn’t have a year-end show. I took a hoodie design that won the popular vote among students in my program and used it to build a brand concept for a year-end show I’d run if our faculty doesn’t hold one.
The concept stems from our collective struggle to explain what interaction design means to others. Its brand touchpoints consider not just the visual design, but how the audience interacts with it.
Exploration
Takeaways
Don’t wait for permission to create the kind of design you want to see. Design is a powerful tool for communicating a vision and supporting the causes I find meaningful.